I’m a Designer that makes unique user experiences with compelling graphics
I’m a Designer that makes unique user experiences with compelling graphics
I'm a designer specialized in UI and graphics. I have a high capacity for team work and the ability to efficiently prioritize tasks. I’m passionate about design and highly motivated to learn and improve.
BS Business Administration | Industrial Technology and Packaging Concentration | Graphic Communication Minor
- California Polytechnic State University San Luis Obispo
UX/UI Bootcamp Certificate of Completion
- UC Berkeley Extension
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Tahoe Blue Surf
Given 3 weeks with a team of 5 designers, we evaluated and made improvements to the Tahoe Blue Surf website. This project required advanced understanding of the users and the business.
85% of charter bookings for Tahoe Blue Surf are currently done over the phone or in person, wasting the company’s time and resources
I mainly focused on the information architecture with the card sort and site map as well as designing the low/high fidelity.
“Our goal is to increase our bookings by at least 15%. (by the end of the season)”
By updating the UX of the booking process and redesigning the information architecture of the website, users will have a better understanding of the charter process leading to an increase in bookings
To test our Hypothesis statement we conducted cognitive walkthroughs and user interviews. Ultimately the one page layout of the site made it hard for users to find valuable information leading to frustration. Below are some key points from the users.
Users enjoyed the aesthetic of the website, claiming it made the site more “trustworthy” and “professional”
Upon opening site, users did not know what action to take first. Many did not even realize the site was scrollable
Users found the one page format tedious and belaboring due to the amount of information needed to remember
Important information regarding the charters were difficult to find, resulting in an increase in time taken to book
We analyzed the current website to find specific usability issues. Below are 4 of the most impactful issues that we aimed to solve with our redesign.
The video auto playing in the background along with constant animation effects causes confusion for the user. These effects also make the website extremely slow and unresponsive.
On desktop, the primary navigation is practically hidden, being just several vertical dots on the right side of the screen. Users must hover over each dot to read what they are, forcing users to reread their options
Currently, crucial information users must know before booking is practically hidden. In this example the frequently asked questions (FAQ’s) have important information, but can only be found after scrolling through the entire site.
The booking form consists solely of text boxes. However, users expect to only type when completely necessary. In addition the formatting of the contact information on mobile runs off the page and is unable to be read.
The dark theme was chosen to match the style of the original website, however the color is a dark gray rather than black to avoid over contrast. The blue color palette is much softer than the original to convey that the company is personal and friendly.
Source Sans Pro was chosen for the websites fonts because it was bold and easy to read. It also has a variety of alternate styles that enabled for good variation throughout the site.
When the default state is active the button appears very simple and matches the sites sleek design. When the hover state is active the button has a pop of color and depth. This makes the buttons feel very interactive and clickable.
The icons have a unique design with a bold outline that gives the site another pop of color against the dark background.
Conduct further usability testing
Hand off to developer
Evaluate KPI’s to evaluate the usability changes
We hope to remain in contact with the stakeholders and get this project handed off to a developer. Once the site goes live we will evaluate if the new design helped the company reach its goals by analyzing and evaluating various KPI’s.
Pet Network
The task was to make research driven decisions to improve a nonprofit organization website. The project was completed in 3 weeks with a team of 5 designers.
The Pet Network Human Society is a small animal shelter located in the North Tahoe area. They sometimes struggle with staffing and public awareness of their services.
My responsibility was primarily to work on the wireframes and prototyping. I also participated in the user research process with interviews and analysis.
Stakeholder Interview
“If we could get 1-2 volunteers a day that would be life changing”
-Sarah, staff member
We felt there may be a better way for users to select their availability so we deiced to conduct an AB test. Although the results were not decisive we proceeded with variant #2 because it enabled users to be more specific.
User Scenario:
You are applying to volunteer at a pet shelter. You are only available M-F from 7AM-11AM and weekends from 2PM-6PM. Which of the following forms do you prefer?
Results (31 Participants):
54% of testers preferred the variant #2 format because it allowed them to be more specific about their availability
By simplifying the application process, more people will complete this initial step, thus resulting in more volunteers who can help at various times of the week.
Project Antidote
Given 3 weeks with a team of 3 designers, we chose a complex problem and created an original solution in the form of a mobile application.
The disconnect between users results in normalization of toxic behavior in online gaming environments.
My responsibility was to participate in the user research/analysis, design the user flow, and the high fidelity mock ups.
Any and all negative action(s) that cause mental distress when gaming
These include but are not limited to:
throwing the game for any reason
verbal/written insults and slurs
continued harassment outside of the game
Headspace is a subscription-based meditation and mindfulness app that includes articles on the science of meditation, podcasts to help the user meditate, and articles on best practices to manage stress.
Strengths:
It is a practical approach to mindfulness that is scientifically supported. It has a user friendly design with interesting animations.
Weaknesses:
The app uses a paid subscription system. It requires commitment and regular use to get results.
Opportunities:
There is a desire for structured programs that prompt users to think differently.
Threats:
This app doesn't have a specific target audience and therefore is not the ideal solution for gaming community.
Discord is a community application that allows users to create communities, known as servers, based on shared interests that can be made either public or private. The service allows for messaging, voice calling, video calling, and screen-sharing.
Strengths:
It is free to use and enables strong community building and interaction between people with similar interests.
Weaknesses:
It is difficult to manage activity in larger servers.
Opportunities:
There is a potential market for users that want an experience that promotes growth and learning as well as connecting with other users.
Threats:
There is very little barrier to toxic behavior and it does not integrate with other platforms
(The Casual Gamer)
In this scenario Jackson is becoming concerned that his current gaming group’s toxic behavior is rubbing off on him. He finds himself being toxic to others as a result of the normalization in his group.
He wants to learn how to deal with toxicity and manage its effect on himself. He also would like to find a new, more positive group to join.
Someone recommends our app and Jackson is able to find a positive community with whom he can play games. He has also learned the best ways to respond to toxicity and how to help others targeted by it.
He, in turn, recommends Antidote to other gamers that were just like him in hopes of building a more positive gaming community overall.
This particular user flow was chosen because it highlights the main focus of the app. Educating the user on how to deal with toxic behaviors.
We have concluded that it is important to try to solve this widespread problem. However, through our testing we learned that an incentive or deeper game integration is necessary for the implementation of our concept.
Develop a battle pass like reward system to incentivize users to use the app. Ex: in game cosmetics, items, emotes
UI elements that help distinguish the app for gamers
Crowley Case Group
UI and Graphic Desing Highlights
I designed this unique navigation bar design for my UX Mentors personal website.
The design features a mockup that shows the user a preview of the pages that they can navigate too. This responsive design adds functionality to the homepage and grabs the users attention.
I designed a unique navigation system for the home page that simplified the sitemap and included a visual aspect to via the Mockup computer screen.
The concept behind the mockup screen was to show a preview of what pages the user can navigate to and grab their attention.
Any and all negative action(s) that cause mental distress when gaming
These include but are not limited to:
